Meta Ads · week ending Fri 5 Sep 2026

You spent $4,065 and got $10,772 back — about $2.65 for every $1.

Two things worth your time: FHB Scaling holds three times the budget of Testing while earning less on every dollar, and the Cigar Bandz pop-up became your cheapest lead source after your 27 Aug changes.

Spent$4,065last 7 days

Back per $1$2.65on sales campaigns

Sales84$43.85 each

Leads85$2.45 each

Campaign	Spent	Made	Per $1	Sales	Each
FHB — TestingBest return of the three	$698	$2,954	$4.23	20	$35
FHB — ScalingBiggest budget, weaker return	$2,038	$6,159	$3.02	47	$43
RollRunner — Sales #2Profitable only above ~57% margin	$948	$1,659	$1.75	17	$56
Cigar Bandz — Pop Up85 applications, not sales	$278	—	—	85	$2.45
Cigar Bandz — Website ClicksTraffic campaign, no sales goal	$103	—	—	450	$0.23

Nothing urgent yesterday. FHB Scaling had a weak day at $1.71 back per $1, but that was 6 sales — too small to act on. Two broken ads on FHB, both in paused campaigns, neither costing money.

What I'd do this week

Move budget from FHB Scaling to Testing, gradually

Shifting $500 a week would turn $1,510 of sales into $2,117 — roughly $600 more for the same money. Go about $100/day and watch: Testing may not hold $4.23 at higher spend, which is the normal reason broader “scaling” campaigns earn less per dollar. If Testing drops below Scaling, stop moving.

Peter · budget approval

Find out where the Cigar Bandz applications landed

The 27 Aug rebuild took applications from 2 a day to 12 a day and cut the cost 23% — 132 applications in 30 days at $2.45 each. If they reached the pipeline and got worked, this campaign deserves more budget, not less. Also worth moving the last $10/day off the page-views ad set, which buys clicks rather than leads.

Chief of Sales · confirm pipeline

Settle the RollRunner margin question

At $1.75 back per $1, RollRunner is either modestly profitable or quietly losing money on every sale, and that cannot be resolved from ad data alone. If gross margin is under about 57%, it loses money. It is the second-biggest campaign, so this is worth ten minutes.

CFO · gross margin

Clear two broken ads on Farm House Blends

“Promoting website: https://farmhouseblends.com/” in campaign [02/02/2025] Promoting https://farmhouseblends.com/ was rejected at its last review. It cannot be switched back on — it has to be rebuilt as a new ad. It had spent $960 and reached 166,588 people first.
“Niko's Lead Ads 2” in Niko's Lead Campaign 2 never delivered at all, $0 spent. Technical error, not policy. Both campaigns are paused, so neither costs anything today.

Housekeeping · not urgent

What the numbers mean

Back per $1

Meta calls this ROAS. Spend $100, get $300 of tracked sales → $3 back per $1. It counts revenue, not profit — it ignores what the product cost you to make.

Cost per sale

Meta calls this cost per result or CPA. Ad money divided by sales made. Lower is better.

Scaling vs Testing

Testing tries new audiences on a small budget; Scaling pours money into what already worked. Scaling normally earns a little less per dollar because it reaches colder audiences — some gap is expected, but a 28% gap sustained over a week is larger than expected.

Tracked sales

Sales Meta believes came from an ad, matched through your pixel. An estimate, usually generous, and it will not match your books exactly.